ODORIBA: The Fujiwara-Directed Pop-Up Closing Omotesando Hills' 20th Anniversary on the Grand Staircase
On 20 July 2026, a Monday public holiday in Japan, the ODORIBA pop-up store folds up on the grand staircase of Omotesando Hills' main atrium. That closes not just a 2 May-to-20 July retail run, but the capstone of the whole OMOTESANDO HILLS 20th anniversary program, the year-long creative project directed end-to-end by Hiroshi Fujiwara. If you have been waiting for "the right weekend" to see it, this closing weekend is the right weekend.
Fujiwara, the musician and producer behind fragment design, was named total creative director of the 20th anniversary last year. The program sprawls across fashion, art, and music, but ODORIBA, the rotating pop-up staged on the building's signature staircase, is the part the public can actually walk into and buy from. The name means "dance floor," a nod to both the stepped atrium and Fujiwara's musical roots.
Keita Morimoto Paints Omotesando, Then Becomes the Collab
The anniversary's visual identity comes from Keita Morimoto, the painter known for rendering contemporary urban landscapes through classical technique. He produced a new work, "Murmurs Beneath" (2026), inspired by the Omotesando streetscape, and it has hung across the building's interior and exterior facades since 2 May. Morimoto is not a detached commissioned hand. Inside ODORIBA, he is also the collaboration partner. Limited goods and items carrying his artwork are sold only here, on the staircase, through 20 July.
That exclusivity is the point. The line-up is announced in waves on the official V.A. Instagram (@va.tokyo) and refreshed through the run, so the inventory you find on closing weekend is not the same as opening weekend. The Morimoto collaboration pieces are the ones regulars track, because once the staircase clears on 20 July they do not reappear at a regular Omotesando Hills tenant.
Why the Staircase, Not a Shop Unit
Most mall pop-ups rent a box. ODORIBA takes the building's most photographed architectural element, the sweeping open staircase in the main atrium, and turns it into the shop floor. The step-riser geometry becomes a natural display system. Walking it feels closer to a gallery opening than retail, which is exactly what Fujiwara intends. The 20th anniversary program treats the mall as a venue, not a leasing grid.
The pop-up runs 11:00 to 20:00 daily with free entry, and the building itself is open the same hours. The closing day, 20 July, is a Monday public holiday (Umi no Hi, Marine Day), so expect a heavier-than-usual afternoon crowd; serious shoppers tend to arrive before 13:00. The Morimoto collaboration pieces, when they sell out, are gone, they do not restock within the run.
Practical Details
- Dates: 2 May to 20 July 2026 (Mon holiday is the closing day)
- Time: 11:00-20:00 daily
- Venue: Omotesando Hills Main Building, Grand Staircase (atrium), 4-12-10 Jingumae, Shibuya-ku, Tokyo
- Nearest stations: Omotesando Station (Tokyo Metro Ginza/Chiyoda/Hanzomon) Exit A4, approx. 2 min; Meiji-jingumae Station (Chiyoda/Fukutoshin) Exit 5, approx. 3 min; JR Harajuku Station, approx. 10 min walk
- Admission: Free entry; goods priced per item
- Line-up drops: Announced on Instagram @va.tokyo
- Contact: 03-3497-0310
- Venue page: Omotesando Hills ODORIBA listing
- Anniversary hub: OMOTESANDO HILLS 20th
