lululemon quietly set up a 114-day foothold in Harajuku this spring. The Canadian premium athletic-wear brand opened the Harajuku Pop-up Store at 6-32-1 Jingumae on 20 April 2026, running through 11 August 2026 — the longest single-brand pop-up of the season in the Jingumae corridor. The address puts it squarely in the back-street gallery zone between Cat Street and Omotesando, the same strip where BEAMS, KIKILLS, and a long tail of independent boutiques sit. The pop-up is not a placeholder; it is a soft launch for a full flagship store that lululemon has confirmed will open in the same Jingumae area later this summer, building on its 12 existing stores across Japan.
Two Floors, Two Different Jobs
The store is split by floor and by function. The first floor is a conventional retail floor: women's, men's, and accessories. The second floor is the part that makes this pop-up more than a sales floor — it houses the IGNITE Performance Lab with lululemon, an urban movement studio run in partnership with IGNITE YOGA STUDIO. Programming runs beyond the usual yoga-studio template: Pilates, FIT (strength and conditioning), Mobility, Meditation / Breathwork, and Recovery. It also previews IGNITE PILATES, a new programme IGNITE YOGA STUDIO is launching in 2026. Bookings go through the IGNITE YOGA official site.
The Community Hook: BRICK RUN CLUB and Ambassadors
The pop-up is also a community node, not just a studio. lululemon partnered with BRICK by TOKYO to run regular BRICK RUN CLUB powered by lululemon events — running meet-ups that plug into Tokyo's urban running culture, which already has a strong Harajuku-to-Imperial-Palace loop scene. On top of the run club, the store is scheduling events with lululemon ambassadors active in yoga, training, and adjacent fields throughout the 114 days. Updates land on the BRICK by TOKYO Instagram. This is the part of the pop-up that converts a transient retail visit into a recurring community touchpoint, and it is the clearest signal of what the flagship will likely be built around when it opens.
Why Jingumae, Why Now
The Jingumae neighbourhood is the back office of Harajuku fashion — the same block that holds the de facto streetwear supply chain, the rental galleries that host short-run pop-ups, and a dense cluster of design studios. A 114-day run is unusual; most pop-ups in this corridor close in 7-30 days. The length is the point. lululemon is buying time to build a regular audience before the flagship opens, rather than launching the flagship cold. The opening gift — a 1-Minute Meditation Guide Incense Set for spenders of ¥30,000 or more, while supplies last — is a small hook, but the long run and the IGNITE partnership are the real strategy. Visitors spending real time in Harajuku this summer who also train will find the 2F studio a more useful stop than the 1F retail floor.
Practical Details
- Store: Harajuku Pop-up Store
- Period: 20 April 2026 (Mon) – 11 August 2026 (Tue, public holiday)
- Hours: Mon-Sat 11:00-20:00 / Sun 11:00-19:30
- Address: 6-32-1 Jingumae, Shibuya-ku, Tokyo
- 1F: Product sales (women's, men's, accessories)
- 2F: IGNITE Performance Lab with lululemon — Pilates, FIT, Mobility, Meditation/Breathwork, Recovery
- Reservations: IGNITE YOGA official site (https://igniteyoga.jp/)
- Opening gift: 1-Minute Meditation Guide Incense Set for ¥30,000+ spend, first-come basis while supplies last
- Next step: A full lululemon flagship store is planned to open in the same Jingumae area this summer