I'm donut?

I'm donut? has become one of Harajuku's most talked-about food destinations, and for good reason. The shop specialises in doughnuts made with a unique miso-based fermentation process that yields an exceptionally light, pillowy texture quite unlike anything you will find elsewhere. Flavours rotate regularly, spanning both sweet options like strawberry milk and lemon, and more unexpected savoury-leaning creations. The two-storey space on Cat Street is almost as much of a draw as the doughnuts themselves, with a clean, contemporary interior and a small seating area upstairs where you can enjoy your treats fresh. Production is limited and batches sell out fast, which only adds to the sense that you are getting something genuinely special. The brand's playful question-mark logo and offbeat naming reflect a spirit of curiosity that runs through everything they do. Queue times can be considerable, particularly at weekends and during holiday periods, so visiting on a weekday morning is advisable if you want to avoid a long wait. There is no reservation system; it is strictly first come, first served. Each customer can purchase up to a set number of doughnuts, and popular flavours often disappear well before closing time.

味噌酵母で発酵させた自家製ドーナツ専門店。東京のスイーツ好きに絶大な人気を誇ります。