I'm donut?
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I'm donut? at Harajuku, Tokyo
Location: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−14−24 1F・2F
Harajuku, Tokyo
A cult-favourite doughnut shop crafting small-batch, miso-leavened rings that have earned a devoted following across Tokyo's sweet-toothed community.
A cult-favourite doughnut shop crafting small-batch, miso-leavened rings that have earned a devoted following across Tokyo's sweet-toothed community.
I'm donut? has become one of Harajuku's most talked-about food destinations, and for good reason. The shop specialises in doughnuts made with a unique miso-based fermentation process that yields an exceptionally light, pillowy texture quite unlike anything you will find elsewhere. Flavours rotate regularly, spanning both sweet options like strawberry milk and lemon, and more unexpected savoury-leaning creations.The two-storey space on Cat Street is almost as much of a draw as the doughnuts themselves, with a clean, contemporary interior and a small seating area upstairs where you can enjoy your treats fresh. Production is limited and batches sell out fast, which only adds to the sense that you are getting something genuinely special. The brand's playful question-mark logo and offbeat naming reflect a spirit of curiosity that runs through everything they do.
Queue times can be considerable, particularly at weekends and during holiday periods, so visiting on a weekday morning is advisable if you want to avoid a long wait. There is no reservation system; it is strictly first come, first served. Each customer can purchase up to a set number of doughnuts, and popular flavours often disappear well before closing time.
Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−14−24 1F・2F
Harajuku, Tokyo
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–8 pmTuesday
10 am–8 pmWednesday
10 am–8 pmThursday
10 am–8 pmFriday
10 am–8 pmSaturday(Today)
10 am–8 pmSunday
10 am–8 pmOur Menu
All prices are in Japanese Yen (¥ / JPY)
I'm donut chocolate
¥260yenI'm donut matcha
¥270yenStrawberry chocolate raw french cruller
¥360yenPistachio
¥440yenMatcha & red bean cream donut
¥450yenGlazed
¥240yenCacao
¥310yenMenu Photos
Donut Menu Board
A printed menu board on a clipboard listing various donut options with prices in yen, including categories like 'I'm donut', 'Glazed', and 'Freshly made donuts'. The menu includes allergen information and packaging details.
I'm donut? Menu
A printed menu board featuring various donut options with prices in yen, including flavors like chocolate, strawberry, pistachio, and matcha.
Donut Menu
A printed menu featuring various donut options with prices in yen, including flavors like matcha, strawberry chocolate, and glazed.
Donut Menu with Japanese and English Text
A close-up of a printed menu featuring four donut varieties: Matcha, Lemon, Pistachio, and Blueberry Cheesecake Donut. Each item includes an image, name in English and Japanese, description, price in yen, and a blank line for quantity.
I'm donut? Menu
A menu board featuring various donuts and desserts with prices in yen, including flavors like matcha, strawberry chocolate, pistachio, cacio, and strawberry milky custard cream.
I'm donut? Menu Board
A close-up photo of a printed menu board held by a hand, featuring various donut options with prices in yen.
I'm donut? Menu
A printed menu featuring various donut items with prices in yen, including flavors like matcha, chocolate, and strawberry.
Donuts and Drinks Menu
A printed menu listing donut flavors with prices in yen, including items like plain, chocolate, matcha, cacoao, pistachio, custard, proscolutto, and strawberry chocolate raw french cruller. Below are drink options such as blend coffee, cafe latte, blend tea, ginger ale, orange juice, apple juice, and mineral water, with separate pricing for eat-in and take-out.
Donut Menu Board
A printed menu on a clipboard showing various donut options with prices in yen, including flavors like strawberry chocolate, pistachio, lemon, and matcha.
I'm donut menu
A clipboard displaying a list of donuts with prices in yen, including flavors like strawberry chocolate raw french cruller and pistachio.
I'm Donut Menu
A printed menu board featuring a variety of donuts with Japanese and English descriptions, prices in yen, and additional notes about ingredients and packaging.
I'm donut? Menu
A printed menu board displaying various donut options with prices in yen, including categories like 'I'm donut?', 'matcha', 'pistachio', and others.
Overall Rating
3.9/5
Based on 1179 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
S***
Despite the long queue, I love their donuts, especially the pistachios donuts. The waiting lines sometimes could be too long, but on the days that’s shorter, I love to have a stop by 😋
J***
The pistachio cream donut was delicious, along with the seasonal item (pumpkin dough). Line wasn’t too long, we waited about 10 mins. Overall, decent donuts but nothing crazy - portion size is a bit on the smaller side. But I appreciate that it’s not overly sweet and will hit the spot if you are craving some donuts
a***
We waited in line for over an hour to try these donuts, with separate queues for ordering and payment. We ordered four flavors: strawberry chocolate, pistachio, matcha & anko, and cacao. The glazed donuts (cacao and strawberry chocolate)
P***
Visited around 11:30am and there was only a short queue. From lining up to ordering and paying, it took no more than 5 minutes, which was a pleasant surprise for a popular spot in Harajuku.
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Photo Gallery
I'm donut?
I'm donut ?
A yellow storefront with a large sign reading 'I'm donut ?' above the entrance. A sandwich board menu stands outside, and posters are visible on adjacent walls.
I'm donut? storefront
Photo of the exterior entrance and facade of a shop with 'I'm donut?' signage mounted on the building. Customers are gathered at the counter, some holding drinks or waiting in line. A yellow trash bin is visible near the entrance.
I'm donut? storefront exterior
A person holds a white box labeled 'I'm donut' in the foreground, with a blurred shop sign reading 'I'm donut?' visible on the building facade behind.
I'm donut?
A cream-colored wall features raised, light-colored lettering spelling 'I'm donut?' with a question mark below. To the left, part of an interior is visible, including a person in white attire and wooden shelving units.
I'm donut? storefront exterior
A yellow storefront with large 3D signage reading 'I'm donut?' above the entrance. A service window is visible on the right side, showing staff inside. A small yellow trash bin sits near the door. Posters and notices are affixed to the left wall.
Donut Menu
A printed menu featuring various donuts with prices in yen, including items like 'I'm donut?', 'Glazed', and 'Mandarin orange yogurt cream'. The menu also includes a section for 'FRESHLY MADE DONUT' and notes on payment methods.
Donut Menu Board
A printed menu board featuring various donut options with Japanese and English descriptions, prices in yen, and a note that cash is not accepted.
Donut Menu Page
A printed menu page featuring various donut options with Japanese and English descriptions, prices in yen, allergen information, and a section for freshly made donuts.
Donut Menu Card
A printed menu card featuring various donut options with prices in yen, including 'I'm donut?', 'Strawberry chocolate raw french cruller', and others.
Donut Menu
A printed menu featuring various donut options with prices in yen, including 'I'm donut?', lemon, pistachio, blueberry cheesecake, and chocolate varieties.
Donut Menu Display
A close-up of a printed donut menu on a clipboard, featuring various donut options with prices in yen and Japanese descriptions.
I'm donut? Menu Board
A close-up photo of a printed menu on a clipboard, held by a hand. The menu lists various donut flavors with prices in yen and Japanese characters. A black pen rests vertically against the right edge of the paper.
Donut Menu Board
A close-up photo of a printed menu board held by a hand, featuring various donut options with prices in yen and Japanese descriptions.
Donut Menu
A printed menu featuring various donut options with prices in yen, including flavors like strawberry chocolate, pistachio, and matcha white chocolate.
Donut Menu Display
A close-up of a printed menu board featuring various donut options with prices in yen, placed on a surface with water droplets visible.
Doughnut Menu Board
A printed menu board on a clipboard displaying various doughnut options with prices in yen, including items like 'I'm donut', strawberry chocolate french cruller, pistachio, and matcha white chocolate.
Donut Menu Board
A close-up photo of a printed donut menu held in someone's hand, featuring items like I'm donut?, chocolate, strawberry cruller, and matcha cream donuts with prices listed in yen.
Doughnut Shop Interior View
A view through a glass window into a doughnut shop kitchen and display area. Several trays of powdered and glazed doughnuts are visible on the counter. Staff in white uniforms and caps work behind the counter, preparing food. A large metal bowl with blue plastic bags sits nearby. Raindrops or condensation are visible on the glass.
Donut Box with Three Pastries
A white box labeled 'donut' contains three pastries: a chocolate-covered donut topped with whipped cream and a cherry, a powdered sugar-coated pastry, and a pink frosted donut decorated with small white dots.
Donut Display
A close-up of assorted donuts in branded boxes on a stone surface. One box labeled 'donut' holds two powdered pastries, another contains a glazed donut with powdered sugar, and a pink frosted donut sits outside the boxes.
Doughnut Dessert with Ice Cream
A close-up of two powdered doughnuts on a yellow plate, one topped with green ice cream and the other with strawberry and cream. A white cup with a question mark is in the background.
Doughnut with Question Mark Sign
A hand holds a partially eaten powdered doughnut wrapped in white paper, positioned below a large light blue question mark sign mounted on a beige wall.
Donut Box
A white box containing six assorted donuts, held by a person outdoors. The box has playful text reading 'I'm donut' and 'I'm donut?'. Donuts include chocolate frosted, powdered, glazed with lime zest, and one topped with a small green frog figurine.
Assorted Donuts in Box
A white cardboard box contains four assorted donuts. The top one has pink frosting and white dots. Below it is a powdered donut with whipped cream and a raspberry. Next is a powdered donut with yellow frosting and green sprinkles. The bottom one is also powdered with yellow frosting and green sprinkles.
Donut with Pistachio Ice Cream
A close-up of a powdered donut cut in half, revealing a creamy pistachio ice cream filling topped with green pistachios. The donut is dusted with powdered sugar and sits on a blue surface. In the background, there are boxes with 'donut' written on them.
Doughnut Display
A collection of assorted doughnuts arranged on a yellow surface, each labeled with its flavor.
Pastry Box with Donuts
A white box containing four donuts, each separated by paper dividers. The donuts include a chocolate frosted one, a powdered sugar-covered one, and two others dusted with powdered sugar, one topped with lemon zest.
Doughnut Display
A display of freshly baked doughnuts, some dusted with powdered sugar and others glazed, arranged on wire racks in a bakery kitchen setting.
Bakery Interior with Staff Preparing Donuts
The image shows the interior of a bakery or donut shop, likely during preparation time. In the foreground, several white paper bags are lined up on a counter; some have question marks printed on them and others display images of filled pastries like cream-filled donuts. A worker in the center wears a white cap and shirt that reads 'peace put I'm donut?'. Other staff members in matching uniforms and caps are busy behind the counter, handling trays of dough balls and other items. The background reveals stainless steel kitchen equipment, including large ovens and ventilation hoods.
Bakery Interior with Staff and Packaging
A bakery interior showing staff preparing food behind the counter. One person is using a tablet, while another works on a table in the background. White paper bags are stacked on the counter.
Donut and Pastry with Coffee
A close-up shot of a glazed donut and a powdered pastry topped with green cream on a teal plate, accompanied by a disposable coffee cup in the background.
Donut Packaging Display
Three white paper packages arranged on a glossy surface. The top box reads 'I'm donut', the middle box is labeled 'donut' with a flap closure, and the rightmost package displays a large question mark.
Doughnut Box
A white box containing three powdered doughnuts with various toppings, including a green filling and blueberry cream.
Donut Slice Display
Close-up of two donut halves on a blue surface, one chocolate with caramel filling and the other green matcha with white cream and red bean topping. Background shows partial signage reading 'donut' in yellow and black letters.
Pastry Display
A close-up shot of six pastries arranged on a yellow countertop, each with a descriptive label.
Dessert Platter with Question Mark Cards
A close-up of assorted pastries on plates, including a pink frosted donut and powdered sugar-covered items with green cream topping. White cards with question marks are placed nearby.
Donut Shop Interior View
Interior shot of a donut shop showing staff behind counter, menu cards on display, and wall signage reading 'I'm donut?'
Mystery Box with Question Mark
A hand holds a white paper bag with a black question mark on it, in front of an open box containing various pastries or baked goods.
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