INITIAL Omotesando at Harajuku, Tokyo

A Hokkaido-born shime parfait specialist in Omotesando, crafting beautiful seasonal fruit parfaits.

INITIAL Omotesando is the Tokyo outpost of a Hokkaido-born parfait specialist that has built a devoted following for its striking, adult desserts. Located a short walk from Meiji-jingumae station, the shop's concept centres on "shime," the Japanese ritual of a final, satisfying dish to close out a meal or a night out. The parfaits are built around seasonal fruits and house-made Hokkaido milk soft serve, each one composed for visual beauty as much as flavour. Alongside the rotating seasonal parfaits, the menu offers fruit sandwiches made with two kinds of Hokkaido cream, designed for that photogenic cross-section. The shop opens from midday on weekdays and from late morning on weekends, running into the night, and offers both dine-in and takeaway. It is a popular choice for dates, after-dinner desserts and anyone looking to end an Omotesando evening on a sweet, memorable note. For a dessert that feels like a small celebration, INITIAL Omotesando brings Hokkaido's dairy richness to the heart of Harajuku. Its elegant, ever-changing parfaits make it one of the neighbourhood's most photographed sweet destinations.