LONG!LONGER!!LONGEST!!! at Go Harajuku
Location: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−16−5 RYUアパルトマン 103
Harajuku, Tokyo
The second branch of the viral long potato-stick snack shop in Harajuku, famous for its comically oversized chips.
The second branch of the viral long potato-stick snack shop in Harajuku, famous for its comically oversized chips.
LONG!LONGER!!LONGEST!!! 2-go-ten is the second outpost of the social-media-famous snack shop that turns humble potatoes into comically elongated fried sticks. True to its exuberant name, the store offers its signature chips in ascending sizes — long, longer and longest — each one an increasingly absurd handheld treat that is as photogenic as it is satisfying to eat.The menu keeps things simple: freshly fried potato sticks with a choice of seasonings, plus a handful of dipping sauces. The appeal lies in the sheer theatricality of the product — the 'longest' size can stretch well beyond arm's length, making it a favourite with passing tourists and content creators looking for a memorable Harajuku snack.
This second branch is tucked into a ground-floor unit on a side street near Harajuku Station, just a few minutes' walk from the main Takeshita Street drag. It is takeaway-only, so grab one and enjoy it whilst strolling through the neighbourhood.
Operating Hours
Overall Rating
Based on 108 Google reviews
Negative Reviews
Anthony S
Potato stick was good. Cheese hot dog It's not a hot dog at all. It's literally just a large fried cheese stick which was not that good. You tasted more fried bread than cheese. …
Positive Reviews
V*****
Yummy!! We needed a snack while walking around Harajuku and it was great to get a vegetarian snack as well.
J** M***** M*****
Good food
Ms. Javier
It's good and the staffs are nice!!
M****** B*******
VERY GOOD SERVICE AND NICE STAFF DRINK IS VERY LONG
Write a Review
Photo Gallery
LONG!LONGER!!LONGEST!!!
Longest Shop Entrance
A shop entrance with a large yellow billboard featuring a smiling woman and heart-shaped products. The sign reads 'LONG! LONGER!! LONGEST!!!'. People are standing near the counter, which has similar branding. A vertical sign on the left also displays the same slogan.
Longer Potatoes Storefront
A shop front with a large sign reading 'LONG! LONGER!' above the entrance. A poster on the left advertises Harajuku's longest potatoes, showing a child holding a spiral potato. Inside, customers are visible near the counter, and yellow-themed walls feature images of long spiral potatoes.
LONG! LONGER!! LONGEST!!! Storefront
A storefront with a large sign reading 'LONG! LONGER!! LONGEST!!!'. The entrance features glass doors and windows, with yellow and white striped decorations inside. People are standing outside, some looking at posters on the wall.
Harajuku Shop Front with Spiral Potato Snack
A hand holds a long spiral potato snack in front of a shop window displaying 'HARAJUKU' and repeated words like 'LONGER!!'. The storefront features yellow accents and visible reflections on the glass.
Food display at a Japanese store
A close-up of three promotional posters on a counter. The left poster shows fried chicken with cheese sauce, priced at 750 yen. The middle poster advertises lemonade sodas in blue, yellow, and pink colors, all at 750 yen each. A sign above mentions a set discount of 150 yen off when buying Lemonade Soda + LONGEST. The right poster promotes 'Tornado Potato' with different sizes (Longest, Medium, Small) and flavors (Original, Cheese, BBQ), priced from 730 to 830 yen.
Harajuku Long Advertisement Poster
A promotional poster featuring Harajuku Long Lemonade Soda and Cheese Hot Dog, highlighting a daily sales achievement of 2000 items.
Harajuku Long Menu Display
A display of promotional posters and menu boards featuring Harajuku Long Lemonade Soda, Tornado Potato, and a special offer for 150 yen off a set meal.
Harajuku Cheese Dog Shop Exterior
Night shot of a shop entrance with bright signage reading 'LONG! LONGER!! LONGEST!!!'. A yellow standee advertises '1日2000本' (2000 per day) and '原宿チーズドック HARAJUKU CHEESE HOTDOG', showing cheese stretching from the hotdog. To the right, another sign highlights '日本一の長' (Longest in Japan). The storefront has glass doors reflecting interior lights.
Tornado Potato Ad
A yellow promotional poster featuring a woman surrounded by heart-shaped potato wedges and spiral-cut tornado potatoes. The ad highlights three sizes of Tornado Potato with prices in yen (600, 700, 800) and lengths (33cm, 42cm, 52cm). A small menu section lists options like Butter Soy Sauce and Chicken Broth.
Tornado Potato Menu Board
A yellow menu board advertising Tornado Potatoes with size options (35cm, 42cm, 52cm) and flavors like BBQ, Consommé, Butter, Hot Sauce.
Cheese Dog Shop Exterior with Promotional Signs
A street-level view of a shop front featuring large yellow promotional signs advertising '1 day 2000 units' and 'Japan's longest cheese dog'. A sign reads 'LONG! LONGER!! LONGEST!!!' above the entrance, while another displays 'the longest in japan' alongside an image of a long cheese-covered hotdog. People are visible inside near the glass doors.
10 Yen Bread and Harajuku Cheese Hot Dog Advertisements
Two promotional posters displayed side by side. The left poster advertises '10 Yen Bread' with a price of 600 yen, featuring an image of bread slices with cheese. The right poster promotes the 'Harajuku Cheese Hot Dog', priced at 700 yen, showing a hot dog topped with cheese and other ingredients.
Tornado Potato Advertisement
A yellow promotional poster featuring a smiling woman surrounded by heart-shaped clouds, advertising Tornado Potatoes with varying lengths (52cm to 35cm) and prices in yen.
Fried Corn Dog on Stick
A hand holds a stick of fried corn dog wrapped in brown paper. The exterior is golden-brown with visible crispy batter texture and small white dollops of sauce or cheese peeking through.
Tornado Potatoes Advertisement
A large yellow promotional poster advertising 'Potatoes with a Twist!' featuring an image of a girl and a spiral potato design. A smaller sign lists prices for different sizes. The scene is set on a street corner outside a shop.
10 Yen Coin Cake
A hand holds a round, golden-brown cake with embossed details resembling the Japanese 10 yen coin. The cake is placed in a red cardboard holder that curves around it. The holder has text 'Since 2023' and partial Japanese characters visible at the bottom right. Background shows blurred yellow vertical stripes on a wall and part of a person wearing light-colored clothing.
Ice Cream Shop Interior
Interior view of an ice cream shop with customers waiting in line at the counter. The wall features a large yellow advertisement showcasing different ice cream flavors and textures, including swirls and chocolate drizzle. Staff members are visible behind the counter, attending to customers. The lighting is bright, with recessed ceiling lights illuminating the space.
Food Counter Interior View
Interior shot of a food service counter with yellow and white vertical stripes on the side panel. Behind the counter, kitchen equipment including a grill is visible. On the wall above the counter, there are posters or flyers attached to the surface. Through the glass door in the background, people can be seen walking outside near another storefront.
Street Scene with Shop Front and People
A busy street scene featuring a shop front with signage reading 'LONG! LONGER!! LONGEST!!!'. A person in a school uniform stands near the entrance, while others walk by. Promotional posters advertise food items like 'Cheese Sticks' and mention '2000 pieces daily.' The atmosphere is lively with pedestrians and vibrant storefronts.
Food Service Counter Interior
Interior view of a food service area with three staff members preparing food behind a stainless steel counter. The space features yellow and gray brick walls, industrial ventilation signage reading 'LONGER!! LONGEST', and various kitchen equipment including fryers and prep stations. Visible items include packaged goods, water bottles, and trays of fried food on the counter.
Twisted Potato Chip Snack
A hand holds a tall, spiral-cut fried potato chip snack on a stick in front of a green bush and storefront entrance.
Plush toy with spiral potato chips
A plush toy resembling a character with an open mouth and tongue sticking out, holding a skewer of spiral-cut potato chips. The background features a yellow sign with partial text visible.
Twisted Potato Skewer
A close-up of a golden-brown spiral-cut potato skewer held by a hand against a white background with colorful doodles including hearts and the word 'Joy'.
Dorayaki on a busy street
A close-up of a dorayaki (Japanese red bean pancake) in a paper cup, held up against a blurred background of a crowded pedestrian street with shops and buildings.
Spiral Potato Snack with Decorated Wall
A hand holds a tall, spiral-cut fried potato snack against a gray wall decorated with playful graffiti-style art including hearts, sunglasses, and the words 'SO LONG!!' in black and yellow. A small sign on the right mentions 'potato chips'.
Fried Food with Cheese Pull
Close-up of a golden-brown fried food item, possibly a breaded patty or nugget, being pulled apart to reveal melted cheese stretching from the center. The crispy exterior contrasts with the gooey interior.
Interior of a food shop with customers waiting in line
The image shows the interior of a brightly lit food shop or cafe. Several customers are standing in line at a counter, facing away from the camera. The walls are painted yellow and purple, with large white text on one wall that reads 'ONGER!! LONGER'. A person wearing a shirt with a cartoon character is visible near the counter. Another person wears a shirt with 'NATIONAL GIRL' printed on it. In the background, there is a display of bread-like items hanging vertically along the right wall. Staff members can be seen behind the counter. The ceiling has recessed lighting fixtures.
Baked Goods on Tray
A metal tray holds several round, golden-brown baked goods with swirled tops, likely pastries or bread rolls. A paper towel dispenser sits above the tray. Two small white labels are visible in the background.
Food Preparation Area
A close-up view of a food preparation area in what appears to be a bakery or café. A person wearing gloves is handling a cylindrical container, possibly filling or preparing items. Two white plastic baskets filled with round, golden-brown baked goods (possibly pastries or bread rolls) are visible on the stainless steel counter. In the background, there is kitchen equipment and additional prepared food items.
Fried Potato Spiral
A tall, spiral-cut fried potato snack stands prominently in the foreground. In the background, a shop entrance is visible with signage reading 'LONGER!! LONGEST!!!'. A person wearing dark clothing walks near the glass door of the store.
Food Shop Interior with Staff and Customers
The image shows the interior of a food shop, likely specializing in fried chicken or similar items. A staff member is seen near the kitchen area, while customers are visible through a glass partition. The walls feature bold yellow text reading 'LONGEST!!! LONG!' and other phrases. There's a sink station with a bottle of sanitizer nearby. In the foreground, there's a display stand showcasing what appears to be fried chicken pieces.
Twisted Potato Stick
A hand holds a tall, spiral-cut fried potato stick against a yellow wall with partial text reading 'NG! DANGER ONGES!' visible in the background.
Dalgona Candy with '10' Design
A hand holding a packaged dalgona candy featuring the number '10' embossed on its surface, held against an indoor background with visible signage in Korean and Japanese characters.
Potatoes with a Twist!
A group of people standing near a food stall, with a large poster advertising 'Potatoes with a Twist!' featuring a spiral potato product. The scene includes customers waiting in line and staff behind the counter.
Spiral Donut in Rainy Street
A hand holds a spiral-shaped fried donut against a busy street scene with people holding umbrellas, shops with visible signage, and rain falling.
Child with Spine Model in Museum or Educational Setting
A young boy stands smiling in front of a yellow wall featuring large bold text reading 'LONG! LONGER!! LONGEST!!!'. He holds a model of the human spine, suggesting an educational or museum exhibit context. The setting appears to be indoors with artificial lighting.
Spiral Potato Stick with Graffiti Background
A hand holds a tall, spiral-cut potato stick against a wall decorated with colorful graffiti art and text including 'WOW!', 'good!', 'Hello!', 'SO LONG!', and heart symbols.
Frying Station in Kitchen
A stainless steel deep fryer with golden-brown fried food cooking, surrounded by kitchen equipment and a wooden wall background.
Longest Twisted Potato Stick at Harajuku Shop
A hand holds a very long, spiral-cut fried potato stick in front of a yellow-walled food stall interior. The wall features bold text reading 'LONG! LONGER!! LONGEST!!!' and 'the longest in Japan ONLY THE LONG ONES.' A cardboard box labeled 'KUKI' sits on the floor near a trash bin.
Longest! Coffee Shop Exterior
A busy street scene in front of a coffee shop with bold signage reading 'LONG! LONGER!! LONGEST!!!'. People are gathered outside, some holding drinks or food items like corn on the cob. The shop has an elevated balcony area adorned with hanging plants and a circular logo featuring a cat silhouette. Adjacent storefronts display colorful advertisements and signs.
Kitchen Interior with Staff Cooking
A kitchen scene showing a staff member in black attire preparing food at a stainless steel counter. The walls feature bold yellow and white text including 'LONGEST!!!'. Various containers, utensils, and cooking equipment are visible on the counters.
Harajuku Longest Ebi Don Katsu Stand
Street scene in Harajuku, Japan featuring a food stall advertising the longest ebi don katsu (shrimp tempura) in Japan. Prominent yellow and white signs display Japanese text and English slogans like 'the longest in japan' alongside images of the towering fried shrimp skewer. A woman stands behind the counter inside the shop, while people sit nearby on the sidewalk.
Hand holding a round cake with '10' embossed on it in front of a yellow wall with bold text.
A hand holds a packaged round cake featuring the number '10' and decorative patterns, positioned in front of a bright yellow wall displaying large blue text reading 'LONG! LONGER!! LONGEST!!!'. The scene appears to be indoors, likely within a shop or cafe setting.
Longer and Longer!
A hand holds a long, spiral-shaped fried food item in front of a yellow wall with the text 'LONG! LONGER! LONGEST!!' printed on it.
Harajuku's Longest Potatoes Advertisement
A vibrant yellow poster featuring a person holding an exaggeratedly long spiral potato, promoting Harajuku's famous Tornado Potatoes. The ad includes Japanese text and colorful graphics with rainbow stripes on the wall beside it.
Harajuku Media Introduction Sign
A yellow signboard outside a shop in Harajuku, Japan, displaying 'LONG! LONGER!! LONGEST!!!' and Japanese text indicating over 200 media introductions including sister stores. The lower section shows photos of people and products, with visible text like '52cm'. Above the sign is part of a building facade with heart-patterned design elements.
Harajuku Cheese Dog Signage
Outdoor promotional signs advertising Harajuku Cheese Hot Dogs, featuring a large image of the product with cheese stretching out and Japanese text highlighting its length (52cm) and daily sales volume (2000 units). A person wearing a black skirt is partially visible on the right side.
Fried Corn on the Cob
A person holds a golden-brown, crispy fried corn on the cob wrapped in brown paper. The background features yellow and white vertical stripes.
Longest in Japan Signage
A promotional display featuring a very long, spiral-shaped fried food item (likely a mochi or similar snack) standing upright next to a signboard. The sign reads 'THE LONGEST IN JAPAN!' and includes Japanese text emphasizing its length of 52cm. A speech bubble above says 'the longest in japan' with Japanese characters. In the background, part of another menu board is visible on the left.
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