noi at Go Harajuku

Guinness-pouring sports bar and curry cafe in Jingumae with live football on the big screen.

noi is a cafe and bar in the basement of the Aoyama NS Building in Jingumae, just two minutes from Omotesando Station, renowned for its meticulously poured Guinness stout and a striking selection of over one hundred herbal liqueurs. By day it serves a concise lunch of original curries supervised by the Tokyo Curry Bancho, and by night it transforms into a sports bar with European football, J-League and international matches screened on an eighty-inch projector. The drink menu features original herbal liqueur cocktails, a carefully maintained Guinness poured on a dedicated surging stand, and a daily changing curry that ranges from spicy chicken and bean to slow-cooked pork belly. The space is relaxed and adult, welcoming solo visitors and groups alike, with a warm, knowledgeable host who shares a genuine passion for both football and good drinks. Whether you come for a perfectly poured pint, a flavourful curry or to watch a match on the big screen, noi offers one of the neighbourhood's most characterful bar experiences. Its blend of Guinness expertise, herbal cocktails and sporting enthusiasm makes it a genuinely unique Harajuku-area destination.