Tokyo Beauty Week's general LINE booking opens Monday 26 October at noon. Add the official account first. Pre-sale started Wednesday 21 October and the LINE queue immediately died. The committee posted an apology that afternoon, then another on 22 October saying reservations were back. If last week's tap returned an error, try the same account again. If you wait for noon Monday, you are booking whatever the pre-sale did not take.
Eight rooms. One passport. A lot of walking.
Beauty Walk runs Wednesday 18 November through Tuesday 24 November. i-style, the company behind @cosme, plans and operates it for the Tokyo Beauty Week executive committee. Last year they counted 51 brands, 16 venues, and more than 10,000 visitors. This year's public product is a Beauty Passport and a QR, spread through Jingumae so you actually walk the district.
The eight mapped rooms: and ST TOKYO on WITH HARAJUKU 1F, 1-14-30 Jingumae. Laforet Museum Harajuku, 1-11-6 Jingumae. WeWork Iceberg, 6-12-18 Jingumae, The Iceberg 1F. THE HALL in Harajuku Quest B1F, 1-13-14 Jingumae. Harakado COVER on 2F, 6-31-21 Jingumae. Harakado 701 on 6F and 7F, same address. IWAI OMOTESANDO, 5-6-15 Jingumae. @cosme TOKYO for the pop-up shop. Meet-Up also uses GRADE PARK Omotesando at 3-5-14 Kita-Aoyama in Minato, BENE at 5-8-5 Minami-Aoyama, and HOW'z on Harakado 3F. Kita-Aoyama and Minami-Aoyama are a different ward. Budget the extra minutes if you book those slots.
Shibuya-ku Tourism Association, Shibuya Future Design, Onden Cat Street, Jingumae shotenkai, and Omotesando Keyaki-kai sit on the backer list. That is why the week is stitched into the streets instead of one rented hall in Shibuya.
Ticket ① is the door. Everything else stacks on it.
Ticket ①, Beauty Brands, is free and lasts 180 or 195 minutes. It is the base pass. Brands run Thursday 19 November through Monday 23 November, 10:00 to 20:00, in three halls. Hall A at and ST TOKYO: Attenir, Kao, KANEBO, DECORTÉ, THE ANSWER, SHISEIDO, CEZANNE, d program, MAQuillAGE, Ulike. Hall B at Laforet Museum: Anua, ORBIS, CANMAKE, Curél, KATE, THE MYTOL, The Ordinary, SOFINA, FAS, EUTHYMOL. Hall C at Iceberg: SK-II, AESTURA, N organic, Chercouleur, FANCL, LANEIGE, Lululun. Staff work the counters. You are not left alone with testers.
Ticket ⑩ is a same-day drop-in for one Brands hall, 30 to 45 minutes, also free, still reserved. Use it if you only want one building. The press release says ① through ⑩ all need a booking. There is no useful walk-up except the Marché, the @cosme pop-up, Beauty Mirror, and the stage if seats remain.
Beauty Studio sits in THE HALL. Beauty Mirror is a free self-try counter if you already hold ①. Paid studio, tax-in: ② one-point makeup and photo, 20 minutes, ¥2,570. ③ personal makeup and photo, 35 minutes, ¥5,500. ④ special creator makeup and photo, 60 minutes, ¥22,000. ⑤ RMK color select, 30 minutes, free. ⑥ RMK base select, 30 minutes, free. Creator ④ is a named person on a named clock. Bakeko, 22 November, 10:00 and 11:35. RYO, 21 November, 16:20 and 17:55. Yoshiko Arai, Shiori Nagata, Yuki Ishikawa, MYOKEN, Kurumi Komatsu, and ASUKA fill the other hours. Buy the day that matches the name. ¥22,000 on the wrong afternoon is a long walk back to Takeshita.
Wednesday 18 November is a short public day at IWAI
Inner Beauty Brands at IWAI OMOTESANDO is the 2026 add-on. Ticket ⑦ is a free 45-minute food booth with Ajikan, Taiyo Kagaku, Tsuno Shokuhin, meiji Cacao Beauté, and Morinaga. Ticket ⑧ is ¥6,600 for 160 minutes: a short course, a seminar, 20 minutes with an Aim Services dietitian, plus ⑦ access. Thursday 19 November is Morinaga's passionfruit-seed course. Friday 20 November is Taiyo Kagaku's fiber course. Allergens sit on the Beauty Walk page. Passionfruit is in every Thursday plate. Guar bean is in every Friday plate. Read the list before you pay.
IWAI hours: 18 November 10:00-21:00, but 12:00-15:00 and 18:00-21:00 are partners-only. Public windows that Wednesday are 10:00-12:00 and 15:00-18:00. Thursday 09:00-21:00. Friday 09:00-19:30. If Wednesday is your only free day, do not plan a 21:00 dinner there.
Inner Beauty Marché at Harakado 701 needs no reservation. Cycle.me runs it. 18 November 11:00-17:00, indoor cafe 11:00-14:00. 19-24 November 11:00-17:00, cafe until 16:00 on Saturday 21 November. Rain or wind can close the outdoor terrace. The @cosme TOKYO pop-up is 18-24 November, 11:00-21:00. Walk in, buy what you tried in the halls.
Stage slips are a 30-minute pile at WITH HARAJUKU B1F
Beauty Stage at Harakado COVER, 21 and 22 November, is free. Numbered viewing slips go out 10:00-10:30 that morning at WITH HARAJUKU B1F, first come, then gone. You can stand without a slip if seats remain. They stream the same stage. Saturday 21 November: Weathernews x @cosme at 11:20, KANEBO with Shikano-ma at 12:00, Curél at 13:00, CANMAKE at 14:00, Anua at 15:00, Taro Kobayashi at 16:10, CLE at 16:45, Biteki x @cosme at 18:00, RMK at 19:00, Runaar x Cycle.me at 20:00. Sunday 22 November starts later: Aim Services at 11:55, Attenir at 13:00, Shiseido at 14:00, Bakeko at 15:20, CEZANNE at 19:00. If the slip line looks ugly at 09:50, skip it and watch from a cafe.
Meet-Up on 21-22 November books on ebe, not LINE. GRADE PARK and BENE are in Minato. HOW'z is Harakado 3F and only listed for Saturday. Some sessions are fan-club only. Read the slot before you walk to Aoyama. A separate @cosme BEAUTY DAY Beauty Marche sits in WITH HARAJUKU HALL 3F from 21-23 November, about 300 products. That QR is a different product. Do not mix it with ticket ①.
Nearest stations for the Jingumae cluster: Meiji-jingumae on the Chiyoda and Fukutoshin lines, Harajuku on the Yamanote. Iceberg and Harakado sit toward Jingumae 6-chome. IWAI sits toward Cat Street. Give yourself 15 minutes between halls if you stacked Brands and Studio on the same afternoon. The map is on Platinumaps. Official LINE is @704lgkkj.
Practical Details
- Dates: 18-24 November 2026. Brands and Studio 19-23 November. Stage and Meet-Up 21-22 November
- Time: Brands and Studio 10:00-20:00. @cosme pop-up 11:00-21:00. Inner Beauty hours vary by day
- Venue: Eight rooms in Jingumae plus GRADE PARK and BENE in Minato. Core address cluster around Jingumae 1-chome and Harakado, 6-31-21 Jingumae
- Nearest station: Meiji-jingumae and Harajuku. Omotesando Station for GRADE PARK and BENE
- Price: Ticket ① free. Studio from ¥2,570. Creator hour ¥22,000. Inner Beauty dinner ¥6,600. Marché and pop-up free
- Booking: Official LINE from 26 October 2026, noon. Pre-sale already open. Meet-Up on ebe
- Website: Beauty Walk official
- LINE: @704lgkkj
