The After Hours Til Dawn Tokyo pop-up is already open at Universal Music Store Harajuku, 1-20-6 Jingumae, and it shuts Monday 21 September 2026. Hours are 11:00-20:00. Visa cardholders get 10:00-11:00 before the door, a first lane inside, and a sticker if they pay with Visa, while stocks last. Entry is free. Universal and Lawson Ticket put a reservation on selected slots so the room does not jam Takeshita-dori. If you are flying in for the Japan tour, this is the merch room, not a concert.
What the room actually sells
WWD Japan walked the shop on opening week. Tour lighting and a large video wall copy the After Hours Til Dawn stage look. Stock is a mix of tour goods, Japan-only pieces, and collaboration items you will not see at a dome merch table if the queue there dies. The Japan-exclusive AFTER HOURS TIL DAWN COLLECTION dropped on 11 September, four products as a set. Buy that set here or on the Harajuku store''s e-commerce and you enter a first-come draw for a B6 art card with The Weeknd''s autograph: 100 cards in the room, 200 on the site. That pile will be gone before the 21st if the first weekend is any guide.
Resale buying is banned. No returns for taste. Defects only. Universal''s customer desk is 0570-044-088 on weekdays 10:00-18:00, closed national holidays. The official landing page is the Universal Music pop-up hub. Lawson''s reservation code is event mid 793382. Check that page the morning you go. A free shop with a video wall still grows a line on Jingumae once school is out.
Visa at 10:00 is the quiet hour
The 10:00-11:00 Visa window is the only official way to beat the 11:00 door without camping. Bring the card, not a screenshot of a card. The first lane is for Visa payments in the shop, not a skip-the-queue selfie. If you do not hold Visa, do not arrive at 10:01 and argue with staff. Stand in the 11:00 line or book Lawson for a later slot.
Takeshita exit at Harajuku Station is a three-minute walk. Meiji-Jingumae exit 3 on Chiyoda and Fukutoshin is about five. The address is Jingumae 1-chome, the Meiji-jingu side of Harajuku, not the Laforet block. People coming from Takeshita Street overshoot into 1-chome if they keep walking north past the station. Look for the Universal Music Store sign, not a black cube with no name.
Tour week is not shop week
The Japan return is the first in seven years. A Seibu Line wrapping train in the tour art runs through 26 September, which is after this shop closes. Do not plan to ride that train and then walk into Jingumae on the 22nd. The room will already be a normal Universal Music Store again. Belluna Dome is Saitama. This article stops at the Harajuku door.
If you only have one Harajuku hour, spend it here before 21 September and leave Laforet''s autumn campaign for another afternoon. The Weeknd shop is a date with an end. Laforet will still be there in October. Lawson RSVP, Visa at 10:00, Takeshita exit, out by 20:00. That is the whole move.
Practical Details
- Dates: 11-21 September 2026
- Time: 11:00-20:00. Visa cardholders 10:00-11:00
- Venue: Universal Music Store Harajuku, 1-20-6 Jingumae, Shibuya-ku, Tokyo 150-0001
- Nearest station: Harajuku Station Takeshita exit, 3 minutes. Meiji-Jingumae exit 3, 5 minutes
- Price: Free entry. Goods extra. Some slots need a Lawson Ticket reservation
- Website: After Hours Til Dawn Tokyo pop-up
- RSVP: Lawson Ticket reservation
